Educate
Medical physicists possess a comprehensive understanding of the science and technology that dominate the fields of diagnostic imaging and radiation therapy, but they lack the necessary communication training to fully utilize this knowledge.

• Promote effective communication with professional colleagues, administrators, and patients, by incorporating communication training into graduate and certificate programs, residencies, and via lifetime-learning for those already in career positions.
• Example: A Physicist's Primer for Effective Patient Communication

Demonstrate
Many routine clinical medical physics responsibilities have become so well established that they no longer require specialized medical physics knowledge.

• Demonstrate the innovative work currently being done by medical physicists to improve patient care, while investigating new ways to apply our critical thinking expertise.
• Example: Proper Use of Radiation Dose Metric Tracking for Patients

Advance
Medical physicists are often viewed as professionals that only work behind the scenes to ensure effective imaging or the safe delivery of radiation therapy.

• Expand the scope of the medical physics profession by investigating new roles and responsibilities that add value to the field of medicine.
• Example: The Physics Direct Patient Care Initiative